Clutter on Zappos

So I've heard a lot of word of mouth (and blog) praise for zappos.com. I've heard that they have great prices, compelling customer service and good business ethics. And I love shoes...

But I HATE their website. As soon as it opens, I am hit with a barrage of clutter. All colors, sizes, and all wanting me to click on them. I feel overwhelmed, like I need a to-do list just to navigate their website.

Ok, just an example: the very first screenshot of the page, I can see two search bars, which search the exact same information. Even if these search bars had distinctly different purposes, please do not put them on the same page, it's confusing. If they don't, then it begs the question, why do I need two? In fact, why do I need any of this?

It reminds me of a recent trip to Mexico when I was walking through an open market, and all the stall owners where shoving their wares under my nose, trying to entice me into the shop.

Hi, Zappos? I'm already here, in your shop. You don't have to lure me in, you want to keep me now, and I'm currently scared and about to dart out (my mouse is aching for that back button). I really don't need to see all of your awards at this very moment, I don't want your popular searches and you can take back your three links to the return policy, remove your ding-boozelers and to-tinkers...sorry, switched to seuss-isms...

I can shop by specialty sites, shoe size, price range, category, gender, lifestyle, department all, on the first page. Yes, I want options as a consumer, but at some point, too much is too much.

Sorry Zappos, you lost me...shame too, because I was all set to love you...