When I re-visit a website, I don’t want it to be like turning on a TV. I want it to be like turning on a lightbulb.When I turn on a TV, I see what was on last time. When I turn on a lightbulb, I know what I’m going to see.
When I turn on a TV, conversation stops. When I turn on a lightbulb, conversation starts.
When I turn on a TV, I need to make sense of my surroundings. When I turn on a lightbulb, my surroundings make sense.
When I turn on a TV, I can do what the TV wants me to do. When I turn on a lightbulb, I can do anything I want to.
When I visit a website, I want to be entertained, informed, or anything else the website may intend to do. When I re-visit a website, I want to build on that past experience – on my own terms – and not simply repeat it.
What would happen if the lights went out?
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